Social Media

Social Media is fast becoming the dominant method for nonprofits and politicians to get their messages out and engage supporters and constituents.  If you’re not convinced, here are a few statistics from a recent survey:

  • 96% of 18-35 year olds are on at least one social network
  • 78% of consumers trust peer recommendations (which they receive through blogs and social medi channels
  • 50% of all Youtube users (150 million people) use the site at least once per week
  • 25% of search results for major brand names are user generated content links shared via social media channels

 

Social Media Networking sites present the most efficient way to reach your targeted audience, while at the same time giving you the unique ability to get your message in front of potential supporters and future advocates.

Plus, when your fans and followers share your message it has the potential to reach thousands (if not millions) more people through the principle of Social Sharing Amplification.

OrgSpring offers 3 distinct social media platforms, from individual services to bundled packages, each designed to fit the budget of any organization no matter its size, or level of ambition.

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[tab title=”A la Carte Social Media Services”]OrgSpring offers A la Carte Social Media Consulting Services to help your organization with nearly every aspect of social media participation. Our full menu of social media services includes:

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  • Social Media Profile Creation
  • Social Media List Building / Grow your list of fans and followers
  • Facebook Landing Page
  • Twitter Page Background
  • Youtube Page Background
  • Website Landing Page
  • Online Fundraising Page Integration with Social Media Channels
  • Targeted Social Media Awareness Campaigns
  • Social Media Audits
  • List of Influencers in your niche
  • Social Media Advertising Campaigns
  • Social Media Monitoring
  • Social Media Training

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[tab title=”Social Media Hub Package”]For organizations that want to take advantage of all that social media has to offer, OrgSpring gives you the Social Media Hub Package, which includes:

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  • All A la Carte social media services
  • Designed from the ground up to integrate specifically with your organization and your online presence
  • Social Media Benchmarking to determine baseline awareness and current level of brand recognition
  • Custom social media campaign design and implementation
  • Recommendations for improving brand awareness and engagement among supporters and advocates

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[tab title=”Political Social Media Services”]Direct mail campaigns and door-to-door handshaking sessions are essential to any political campaign, but they’re quickly becoming second-hat to social media.

A recent Harvard Institute of Politics study shows that a growing number of the public are getting their political information from blogs and social media channels. In fact, the study reveals that of all political news sources, social media ranks #2, behind only the daily local newspaper, and well above direct mail, phone calls, even in-person advocacy. While those other methods are essential to a campaign, the study proves many people are first turning to social media for political information, and are using the recommendation of friends to establish their own opinions and beliefs.

OrgSpring offers three distinct social media services (in addition to our A la Carte services) which apply specifically to political campaigns.

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  • Crisis Management – Your ability to quickly identify and manage a crisis can mean the difference between success and being forced out of the race. Our real-time social media monitoring will alert you to negative sentiment across the entire web, including blogs, news sites, search engines, rss fees, microblogs, photo and video sharing sites, forums, comments, and of course, every major social media network – and a few obscure ones too! The moment something negative hits the wire we can alert you and respond quickly to assess the damage (if any), decide an appropriate course of action, control and maintain a consistent message, counter attack (if necessary), and even turn the tide from negative to positive.
  • Issue Tracking – Never again should you be at a loss for understanding why your constituents feel a certain way about a certain issue. OrgSpring’s Issue Tracking allows you to follow all the relevant online and social media mentions of the important issues in your race. Our software allows us to narrow down issue mentions by geographic location, voting districts, and by keywords associated with your individual race. We can track sentiment surrounding the issues, and, combined with the volume of traffic, we can tell you not only which issues are truly important to your constituent base, but also they key opinions of those constituents.
  • Opposition tracking – It’s not enough to simply track mentions of your name or brand message. You need to constantly monitor the competition, how they are being mentioned, how often they are being mentioned, and what the sentiment is of those mentions. Opposition tracking offers you a unique opportunity to act proactively by taking advantage of issues that your competition might be missing.

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All social media monitoring services are offered in 3 month blocks (3 mos, 6 mos, 9 mos, 12 mos), and include regular reporting of all social media activity.

 

 

Survey statistics courtesy of Kissmetrics.