Around the mid-point of the year we helped create and manage a video sharing campaign with the Scleroderma Foundation\’s Southern California Chapter, which raised more than $15,000 completely online, through it\’s blog and Facebook channels.
The campaign was tracked using Google Analytics and Radian6. We were concerned with only 2 key metrics:
- Walk-a-thon attendees
We created a WordPress powered website to capture web traffic sent from Google Ads, a Facebook page, and dozens of YouTube videos posted by walkers. Every public page and social media channel was coded so we could track traffic back to our site, and hopefully, through to our custom donation portal. That data was then analyzed nearly every day, and reported on a weekly basis to the foundation\’s executive director. Together, we made program changes based on the organization\’s goals, and in the end, were very pleased with the results.
Walk-a-thon attendance increased to all-time highs and donations increased more than we had planned. The campaign was able to generate more than $15,000 completely online, and during the actual event, the organization raised more than $50,000 above the previous year\’s event.
Read the text from the OrgSpring / Scleroderma Social Media Fundraising Case Study
To read more about the tip ten social media resources for the nonprofit health care industry checkout Radian6\’s article here:
If you\’d like to find out more about how OrgSpring can help your organization achieve its goals online, give us a buzz – we\’d love to chat with you.